CLIENT
Rubber Stone Paving
SERVICES
Photography, Videography
Rubber Stone Paving specialized in creating beautiful driveways and pathways, helping homeowners beautify their outdoor living spaces. The company had a special product called Vuba, a resin-based flooring material that is cheaper, easier to install, and looks better than the typical boring, bland concrete driveways.
THE CHALLENGE
Rubber Stone had an awareness problem. They were the new kids in the industry, and communities didn’t know their process or the product they offered.
THE SOLUTION
We produced a series of ‘process’ videos to communicate the customer experience from start to finish to their target audience. We broke down the unique benefits of the product and released content consistently throughout the summer.
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