CLIENT

Rubber Stone Paving

SERVICES

Photography, Videography

Rubber Stone Paving specialized in creating beautiful driveways and pathways, helping homeowners beautify their outdoor living spaces. The company had a special product called Vuba, a resin-based flooring material that is cheaper, easier to install, and looks better than the typical boring, bland concrete driveways.

People laying a gravel pathway in a garden next to a house, using tools and a bucket of gravel.

THE CHALLENGE

Rubber Stone had an awareness problem. They were the new kids in the industry, and communities didn’t know their process or the product they offered.

THE SOLUTION

We produced a series of ‘process’ videos to communicate the customer experience from start to finish to their target audience. We broke down the unique benefits of the product and released content consistently throughout the summer.

A man kneeling on the ground, wearing a white T-shirt, gray pants, a cap, and blue gloves, working on a drainage system in a garden area. There are buckets, buckets, and construction tools around him, with greenery and bushes nearby.
A man kneeling on a garden pathway, planting or working with flowers. He's dressed in a plaid shirt, gloves, and has a spray bottle. A house with beige siding, a large tree, and a wooden planter are visible in the background.

See more work.

Group of construction workers and engineers gathered around a fallen traffic sign, with a traffic light and street sign reading '80 Ave' in the background, on a cloudy day.

B&B Contracting Group

Collection of pink and red leaves emerging from a plant with visible roots and soil at the base, isolated on a white background.

Westcan Greenhouses