CLIENT

Westcan Greenhouses

SERVICES

Photography

For over 45 years, Westcan Greenhouses has been dedicated to helping liners and growers across North America. Westcan uses the best growing practices and continues to innovate. The company offers a wide selection of plants, from ferns and grasses to shrubs and ground covers. They live by their core values: Get it done, Ownership, and Excellence. They came to me asking for a better way to showcase their smallest products.

A potted plant with green leaves and visible roots in soil
A potted green shrub with small, shiny leaves in a black plastic pot.

THE CHALLENGE

The organization routinely visits local trade shows and needed large, life-size photos of their plants that fit in the palm of your hand. The problem the company faced was that they needed high-quality photos that wouldn’t become grainy or blurred when printed. The company also needed the background removed from the photos which gave them difficulty given the complex details of the leafs on the plants.

THE SOLUTION

I created a portable studio space for photo production to create clean backgrounds for each image. We used innovative creative techniques to ensure the photos captured the details of each plant in crisp quality. The images were used on banners up to 8ft tall and table decor.

Trade show booth for Westcan Greenhouses Ltd. showcasing various plant liners in black and white images on a blue backdrop. The booth includes promotional material, a cardboard box, and potted plants displayed on a cart.
Trade show booth for Westcan Greenhouses Ltd. featuring potted plants, informational banners, and a table with promotional materials on a wooden platform.

“Westcan Starts, what you can finish.”

A potted lavender plant with purple flowers and green foliage in a black plastic pot.
A potted pink coneflower plant with two blooming flowers and a bud against a white background.

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