CLIENT

Spartan Athletics
Trinity Western University

Video Production, Photography, Account Management, Project Management, Marketing Services, and Team Leadership.

SERVICES

Trinity Western University has 14 varsity sports teams competing weekly between September and March. My role in the program’s marketing department is managing the video production, co-leading the student media team (10+ talented individuals, and aiding in media coverage at events.

I have led marketing projects for university events such as Homecoming and national championships, as well as marketing campaigns for alumni competing in the Olympics.

Over the past three years, my content has reached over 2 million people across our social media channels, helping improve our athlete recruitment efforts and increasing attendance at weekly sporting events.

Video Production Campaigns

Our Story is an ongoing series of videos highlighting our star athletes, giving the public a glimpse into their personal lives off the court. This series promotes the university’s commitment to developing complete champions through leadership training across all areas of their lives, both on and off the court.

WSOC | Bryana Butar

MBB | Aris Kalala

WVB | Kirsten Kampman

Trinity Western hosted the 2025-26 Women’s Volleyball National Championship, and we needed to create a promotional campaign to market the tournament. We wanted to highlight the individual personalities of our star players and create enough content that would last several months leading up to the tournament.

We developed a creative concept in which each player painted the tournament logo in their unique style while being interviewed. We also kept this creative concept a secret and had each athlete blindfolded until they sat in their seat to add a blend of surprise to the campaign. The players did not see the final results from their teammates until the videos were released online. We conducted 19 interviews in 10 hours.

This format allowed us to create a variety of photo and video assets. The content was published on social and web platforms weekly for several months leading up to the championship weekend.

Our Story, In Colour series trailer

Maryn Bolden

Mikayla McBain

Homecoming has become a treasured and favorite annual event for the TWU community. One of the highlights of the event is a sporting match between a team of alumni athletes and the current Spartans. Each summer, we create a series of marketing assets to promote the match across social media channels and email newsletters. This content is also used in-game during intros.

Our production team worked with the university's alumni and marketing teams to align the content with the event's theme, making each year’s production unique. I develop creative concepts, coordinate with various teams, and oversee all stages of the project.

Homecoming 2024