CLIENT
TWU Recreation
SERVICES
Photography, Videography, Strategy, Account Management, Team Leadership, Video Production, Graphic Design, Marketing Services
THE CHALLENGE
The Recreation Department at Trinity Western University needed help promoting its programs to students. The challenge was that over 20 programs ran 7 days a week.
They struggled to manage capacity and to
communicate their mission and vision to students.
THE SOLUTION
We set up strategic systems that organized the content workload into a manageable timeline and process.
We also produced a content strategy that aligned with the department’s goals and mission. Content was created to increase student engagement with department programs.
In our first month,
audience engagement
increased by 150%.
We averaged 100,000+ views per semester