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TWU Recreation

Photography, Videography, Strategy, Account Management, Team Leadership, Video Production, Graphic Design, Marketing Services

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Group of female dancers in black and red sports outfits performing a choreographed dance routine on a basketball court, with an audience watching in the background.

THE CHALLENGE

The Recreation Department at Trinity Western University needed help promoting its programs to students. The challenge was that over 20 programs ran 7 days a week.

They struggled to manage capacity and to
communicate their mission and vision to students.

THE SOLUTION

We set up strategic systems that organized the content workload into a manageable
timeline and process.

We also produced a content strategy that aligned with the department’s goals and mission. Content was created to increase student engagement
with department programs.

Indoor view of a fitness center reception area with promotional posters on a wooden wall, seating with blue chairs and plants, large windows showing parked cars outside, and a front desk area with staff.

PHYSICAL SIGNAGE

In a 2025 survey, we found a significant
gap in our communication through
physical signage on campus.

Ahead of the 2026-27 academic year, we
produced a series of life-size signs
with targeted messaging to remind students
regularly about events and programs.

A promotional flyer for free fitness classes featuring a young man holding dumbbells and an older woman standing behind him with crossed arms, set against a dark blue background with geometric patterns. Text on the flyer indicates that fitness classes are free for all students, staff, and faculty, and invites people to sign up and learn more through a QR code.
A promotional poster for a fitness center offering free access for students, featuring a young woman lifting dumbbells and a smiling young man with arms crossed, with abstract geometric designs and text about facility access.
Poster advertising CANAM soccer event on October 7 at 6:30 PM on Campus Turf Field, featuring a photo of youth playing soccer outdoors.
A group of young people celebrating Holi with colored powder, with one person on a bicycle in the center, at a colorful outdoor event.
A poster promoting the Trinity Western University recreation sport clubs featuring images of athletes in soccer, volleyball, basketball, hockey, dance, and swim, with text about various men's and women's sports teams and a QR code at the bottom right.

PHOTO GALLERIES

Collage of ice hockey players in action during a game, including players skating, a goalie making a save, and spectators watching from the stands.
A collage of images showing various people participating in a dance or fitness class in a bright studio with large windows. Some individuals are on exercise bikes, others are in dance or stretching poses, and some are instructing or observing.
Series of images showing female soccer players on a field during a night game, some in blue jerseys with 'Spartans Sport Club' logo, others in red and black uniforms, with a coach or referee present.
A group of young women performing a dance routine on a basketball court inside a large indoor arena filled with spectators. They are dressed in black athletic outfits with red and white accents and are captured in various dance poses and expressions.
Multiple people on a zip line over a body of water, wearing helmets and harnesses, with a mountainous landscape and trees in the background.
Multiple images from a basketball game event at a gymnasium. The scenes include players in uniform, an audience cheering, a coach giving instructions, smoke effects on the court, and people interacting with each other, indicating an energetic and lively sports event atmosphere.

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A volleyball game in a gymnasium with players jumping to hit the ball. Banners on the wall indicate Spartan volleyball championships for the years 2019 through 2023.

TWU Spartans

A construction worker wearing a black helmet and high-visibility safety vest, smiling at the camera, on a construction site with orange safety barriers and construction equipment in the background.

Bosch Concrete