THE CHALLENGE

The league is home to some of Canada’s greatest retired women’s volleyball athletes, many of whom played on the national team and professionally abroad. The league wanted to communicate its impact on these retired athletes and reach more athletes in Western Canada.

The league needed a way to reach new people and increase its digital reach to bring in new sponsors to expand the league across provinces and promote the talent it housed.

THE SOLUTION

We begin each season with a professional media day, an opportunity for athletes to showcase their creative side in a fun environment. We make the galleries available for download to all athletes. These media days also produce photo assets for roster announcements and web graphics.

We also produce regular social media content during the 2-month season, which we post year-round to maintain a consistent digital presence.

“Built by women, backed by competition”

LET‘S TALK ABOUT THE NUMBERS…

In the first 60 days, we increased their online following by more than 110%

We reached over 400,000 views in our first season together!

Social media engagement analytics showing 209,164 total views, 28.4% followers and 71.6% non-followers, with 58,058 accounts reached and an 8,123.5% increase.

CLIENT

HerLeague

Videography, Photography, Web Design, Studio Photography, Account Management, Marketing Services

SERVICES

HerLeague is a competitive women’s volleyball league with locations in the Fraser Valley and Calgary. This premium league is for former U SPORTS and professional
players who want to keep playing at a high level.

The league’s HQ is in Langley, British Columbia, with a second location in Calgary, Alberta.

View website

A woman volleyball player in a maroon jersey with the number 5 is jumping to hit a volleyball during a game in an indoor gym. She is surrounded by other players and officials, with banners hanging on the blue wall in the background.
A group of five female volleyball players in blue and white uniforms, standing in a circle, hugging and celebrating on an indoor volleyball court. In the background, another team in red uniforms and a large sign that says 'Welcome to the Eagles Nest.
Close-up of two athletes' hands shaking during a volleyball game, with other players in the background.
A female volleyball player with a joyful expression standing in an indoor sports facility, wearing a blue jersey, shorts, knee pads, and arm sleeves, with part of another player visible on the left.
A female volleyball player wearing a blue jersey with the number 5, black shorts, knee pads, and volleyball shoes, preparing to hit a volleyball during a game in an indoor gymnasium with blue and white bleachers.
A young woman in a white sports jersey with the number 11, smiling, with a silver cross necklace, black athletic shorts, and black arm warmers, standing against a plain white background.
Two women smiling, holding a large cutout of a soda bottle with the words "RASCAL MARGARITA" and an illustration of a dog on a skateboard.
Three female volleyball players with big smiles, hugging and sitting close together, wearing maroon and white volleyball uniforms and knee pads, against a plain white background.
Two young female volleyball players in uniform, one giving piggyback ride on the other's back, both smiling and showing excitement, against a plain white background.
Group of nine young women volleyball players wearing blue and black uniforms, posing joyfully with a volleyball, on a white background.
A female volleyball player with tattoos on her left arm, holding a volleyball, wearing a black jersey with the number 6, and a white smartwatch, smiling in front of a white background.
Teenage girl preparing to hit a volleyball during a game in an indoor gym, wearing a blue sports uniform, with other players and a referee in the background.
A female volleyball player in a red jersey celebrating with arms raised, smiling inside a gymnasium with a scoreboard in the background.
A female volleyball player in a white jersey with the number 11, laughing and engaging in a team activity in an indoor sports facility.
A woman with platinum blonde hair and hoop earrings is smiling and winking, holding two boxes of Rascal Vodka Soda in a gymnasium or sports arena, with a large blue sign that says 'MOUNTAIN' in the background.
A woman holding a can of Cheeky RASCAL vodka soda in front of the camera, with a blurred background and interior setting.
Two people holding cans of Rascal vodka soda toasting in front of a blurred background with people and a blue banner.

See more work.

A young woman with braided hair smiling while practicing track and field outdoors in a blue Adidas jacket with a logo that reads 'Track & Field'.

TWU Spartans

A female basketball player with blonde hair in a ponytail, wearing a white jersey with black sleeves, holding a basketball with both hands on a basketball court during practice or a game.

Basketball BC