CLIENT

Vivid Fit

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SERVICES

Studio Photography, Creative Direction

Ashley is a certified trainer who helps women get strong, lean & confident. She wanted to elevate her brand image with a more professional touch to match her high-quality training.

She grew up an athlete and participated in sports all her life. She took her love of movement and built a business to encourage and help women find the same love in their own lives.

Ashley’s goal is for every client to appreciate how their body moves and push themselves to get better!

A woman wearing a black hoodie with the text 'Vivid Health & Fitness' smiles and poses against a white background.
Smiling young woman with tattoos on her legs, wearing a black hoodie with white text that reads 'VIVID HEALTH & FITNESS,' black shorts, white socks, and cream sneakers, standing against a plain white background.
A woman performing a handstand with one arm raised holding a kettlebell, smiling, in a white studio background, wearing black athletic clothing and white sneakers, with visible tattoos on her arm and leg.
Close-up of a smiling woman with earrings wearing a black hoodie with white text 'VIVID HEALTH & FITNESS' on it, against a plain white background.
A woman smiling and standing against a white background. She is wearing a maroon T-shirt with the words "VIVID HEALTH & FITNESS" printed on it, black shorts, and accessories including earrings, a watch, and bracelets. She has tattoos on her left forearm and is posing with her right hand on her hip.

THE CHALLENGE

Ashley was looking for a way to communicate her new personalized programs and needed quality photo assets for her new website. She needed a media partner who saw her vision for the business and could deliver the results she needed. Ashley needed a variety of media assets for her new website and for social media over a 6-month period.

THE SOLUTION

Ashley and I worked together on creating an image style that matched her brand. We chose clean backgrounds and simple colours to convey simplicity and a personalized approach to fitness.

We chose two colours to contrast the photos for the various pages on her website. We used a series of poses in different outfits to add variety to the gallery. Ashley also wanted to promote her custom merch, so we highlighted the details of her clothing as well. Ashley has used these assets for Instagram highlight posts, as well as graphics and web assets.

woman flexing her biceps and smiling in front of a yellow background
A young woman with tattoos and a bright smile sitting on a yellow floor against a yellow background, stretching her legs.
A young woman with tattoos sits on a yellow background, smiling, wearing a white sleeveless crop top and black shorts, with her legs extended and yellow sneakers.

“Training that feels personal from the
first step.”

Close-up of a person wearing a black hoodie with the text 'VIVID HEALTH & FITNESS' printed in white on the chest.
A woman in black shorts and a black shirt stands against a white background, holding a black exercise ball on her hip. She has tattoos on her arms and shoulders, piercings, and is smiling with her teeth showing.
Woman in a black hoodie with 'Vivid Health & Fitness' written on it, black shorts, white sneakers, holding an orange kettlebell, standing against a plain white background, smiling.
Close-up of a person's arms and hands, with tattoos and rings, flexing muscles against a bright orange background.
Person wearing athletic black shorts, holding ankle with one hand, stretching with a white sneaker. The person has tattoos on the arm and leg and is wearing a black wristwatch. The background is bright yellow.

See more work.

A woman with curly short hair, glasses, and a dark sports jacket holding a basketball court diagram while standing inside an arena.

Basketball BC

A woman with blonde hair and blue eyes sitting on a wooden workout bench in a white room with fitness equipment around her, smiling at the camera, wearing a brown sports bra, matching shorts, white knee-high socks, and white sneakers, with a dumbbell and other workout gear nearby.

Rachel Johnson